GE
Genesis Global
Marketing Manager – Southern Europe
Job Description
About the Role
Genesis Global is seeking a Marketing Manager to lead player acquisition and retention campaigns across Southern European markets including Italy, Spain, and Portugal from our Malta base.
Responsibilities
- Plan and execute multi-channel marketing campaigns (email, social, PPC)
- Manage budgets and optimise CAC and LTV metrics
- Collaborate with the CRM team on personalised player journeys
- Ensure all activity is compliant with local regulations
Requirements
- 4+ years in digital marketing, preferably iGaming
- Fluent in Italian, Spanish, or Portuguese is a big plus
- Strong analytical skills; experience with Google Analytics, Tableau
Skills & Tags